Examples of collateral

I like that the kangaroo and color scheme is distributed through everything.


It is simple and has a soothing color palette that continues throughout the designs.

5 Most Inportant Things in A Poster Design

Many things are important in designing a poster.

• One is the audience, it is important to know your audience, who is going to be interested in your poster who are you trying to attract.
• Next is flow, the way the text pictures or anything on the poster flow can create emotional responses to the design. It is important to evoke emotions and to know how the flow will effect these emotions.
• Color is also very important. Whether there is no color at all or loaded with a bright palette the color choice should make sense for the design, and should evoke a response.
• Originality is extremely important. The audience will become disinterested if there is nothing new or innovative in a design.
• Placement of the finished poster can be the deciding factor for a lot of decisions you would make about the poster design. A billboard will be designed differently then a poster for a high traffic area like a subway.